The digital displays in our advertising network, with nationwide coverage in Hungary, offer unique advertising opportunities.
We believe our screens can replace traditional paper advertising in the long term, contributing to cleaner visual environments both on the streets of Hungary’s major cities and in its busiest venues.
Installed DOOH advertising devices
Advertising spaces
Locations
Campaigns supported
Screenposter is part of the SENSO-MEDIA Group
What drives our group’s day-to-day work?
– Major Attila Gábor, Chairman of the Board of SENSO-MEDIA Group
Screenposter Kft. was founded by a group of investors in 2012 to digitise the static, paper-based advertising spaces in shopping centres, making advertising more effective and mall interiors more elegant and modern.
Screenposter established Hungary’s digital out-of-home (DOOH) advertising market.
In a first for Hungary, alongside City Light-sized Digital Light Posters purpose-built for advertising, the company offered shopping centres interactive information kiosks whose navigation and information functions transformed their digital infrastructure.
From the 2010s onwards, Screenposter’s digital devices appeared in Hungary’s busiest shopping centres. Its innovative screens and approach, combined with extensive coverage, made a major contribution to establishing industry standards for digital out-of-home advertising in Hungary.
What makes this market-shaping innovation special is that Screenposter achieved it through the ideas and software and hardware solutions of a Hungarian start-up, rather than imported products and globally established systems.
SENSO-MEDIA Zrt. has been a strategic partner and shareholder of Screenposter Kft. from the outset.
When the company was founded, SENSO-MEDIA Zrt. held a 40% stake in Screenposter Kft.
The devices are still manufactured and operated by SENSO-MEDIA, a specialist in technological solutions and complex digital ecosystems, while Screenposter sells their advertising space.
SENSO-MEDIA also created the campaign management system used by Screenposter and continuously develops it to meet every emerging requirement and go beyond it.
Building on our technology partner’s forward-looking solutions, we created a dynamically managed, centralised advertising network that offers our clients data-driven advertising opportunities, extending beyond the functionality of systems commonly available on the market.
The analytics module developed by our partner provides extensive data on the gender, age and mood of people passing the advertising screens, which our devices with built-in cameras can detect and record in compliance with GDPR requirements.
The analytics module also provides data on interactions with touchscreen kiosks and payment terminals, significantly improving the effectiveness and precision of campaign targeting.
In the second half of the 2010s, SENSO-MEDIA also achieved significant success in other industries, developing a fuel payment terminal that became Hungary’s most popular solution in its category.
Since the AllPay range launched in 2017, the company has installed more than 300 terminals across Hungary. SENSO-MEDIA’s automated sales solutions are found at filling stations operated by leading fuel networks and at independent stations run by small and medium-sized businesses in every region of Hungary.
SENSO-MEDIA equipped the terminals with large screens because advertising functionality was a key requirement from the initial concept stage.
Our partner initially sold the advertising space in-house, before a significant change took place in the life of both companies.
In December 2024, SENSO-MEDIA Zrt. became the sole owner of Screenposter Kft..
The close cooperation that had existed between the two companies from the start then became a coordinated, centralised day-to-day operation.
Supplier processes became simpler, while development of Screenposter’s key systems and manufacture of its DOOH devices became internal processes, improving operational efficiency.
The integration of Screenposter and SENSO-MEDIA not only simplified everyday work, but also increased the diversity and coverage of the advertising network.
Within the group, responsibility for advertising space sales moved to Screenposter, so the DOOH screens on fuel payment terminals expanded the advertising network managed by the Screenposter team.
Until the 2020s, most of our digital advertising spaces were in shopping centres. Since then, we have added several new device and location types to our network to reach more audiences and offer our partners an even wider range of advertising opportunities.
In 2026, Screenposter Kft. became the 51% majority owner of CityNext Zrt., a specialist in digital outdoor advertising spaces. Cooperation between the two companies began when CityNext installed its first screens in 2020 and has grown steadily closer over the years.
Both out-of-home media providers operate networks of vertical screens. Their different locations, however, reach different audiences. The same creative can therefore run on both companies’ DOOH screens, allowing our group to provide wider reach while reducing production costs.
Like Screenposter, CityNext has focused from the outset on ensuring that both its screens and locations truly deserve the premium label. To offer advertisers exceptional reach and image quality, it installed its 7 and 9 m²vertical DOOH displays at the busiest junctions in Budapest and several Hungarian county capitals.
The integration brought commercial processes within the group together in one team, making them simpler. Screenposter became the exclusive sales partner for CityNext’s 7 and 9 m² Digital Billboards, giving the skilled team behind CityNext more scope to focus on expanding and developing the network.
Through this integration, we created one of Hungary’s largest and most diverse DOOH advertising networks, making it easy for any brand or business to reach its target audience.