Our large, high-resolution digital screens capture attention more effectively than static posters, while our extensive advertising network makes it easy to reach a wide range of audiences.
At popular shopping centres across Hungary and busy public spaces in Budapest’s District XI.
Large vertical LED screens at busy junctions in Budapest and several regional centres in Hungary.
Interactive devices with large screens at the busiest points of high-footfall shopping centres.
Premium fuel payment terminals that engage customers visiting filling stations.
Videos, animations and changing messages capture attention much more easily than static posters. Movement increases visibility and memorability and allows advertising to depict situations in which the people reached can readily imagine themselves. This helps our screens communicate campaign messages more effectively and makes those messages easier to recall.
We manage the content on our DOOH screens through an advanced cloud-based system, allowing it to be updated flexibly. Creatives can be replaced remotely and instantly, or scheduled in our online campaign management system. This makes campaign management faster and allows us to update any advertisement immediately if a problem arises on the network.
Our 9:16 advertising spaces are better suited to people’s natural field of view and familiar mobile content habits than landscape displays and billboards. Portrait orientation also means that social media creatives can be adapted for DOOH campaigns with minimal changes, reducing production costs and speeding up campaign launches.
Using their built-in wide-angle cameras, our interactive devices can collect data about people passing nearby in compliance with GDPR requirements. Our technology partner’s analytics software can determine the gender, age and mood of people in front of the devices and record interactions with the devices, providing insights such as a location’s average basket value or most popular shop category. These insights help target campaign messages more effectively.
A distinctive feature of our extensive network is that, alongside busy shopping centres, it offers highly visible digital advertising in public spaces and, uniquely in Hungary, at filling stations. This variety of location types helps target messages effectively and, for many product categories, enables advertisements to appear right next to the point of sale.
In our experience, this gives enough time to communicate the key message and spark interest. We can also display creatives with durations other than the standard length.
Advertisements appear in a fixed area of information kiosk and payment terminal interfaces, making the most of customers’ attention focused on the screen.
When kiosks and terminals are not being used, they play the advertising content across their entire screens, making it clearly visible from a distance.
