Digital Light Poster Outdoor
Outdoor digital city light
Located in District XI, one of Budapest’s most vibrant areas for culture, science and business, our outdoor Digital Light Posters reach pedestrians and drivers alike thanks to their size and central positioning.
With automatic brightness control, our outdoor digital advertising screens remain clearly visible by day and night, effectively reaching several high-purchasing-power audiences in Újbuda.
Advertising in District XI reaches not only local residents but also current and future professionals in the fastest-growing industries. The district is home to Hungary’s internationally recognised universities with the largest student populations, along with the institutions and businesses built around them.
LED screen size
Screen resolution
Built-in industrial camera
LED screen size
Screen resolution
Built-in industrial camera
Operating hours: 24/7 outdoor advertising.
DLP locations
| Photo | Location | City / district | Advertising format | Display sides | Advertising space | Operating hours | Map |
|---|---|---|---|---|---|---|---|
 | Bercsényi utca 38. | Budapest 11 | DLP Outdoor (DLPk) | 2 | 12 | 24/7 | Map ↗ |
 | Karinthy Frigyes út 31. | Budapest 11 | DLP Outdoor (DLPk) | 1 | 6 | 24/7 | Map ↗ |
 | Hengermalom út 26. | Budapest 11 | DLP Outdoor (DLPk) | 1 | 6 | 24/7 | Map ↗ |
 | MOL Campus | Budapest 11 | DLP Outdoor (DLPk) | 2 | 12 | 24/7 | Map ↗ |
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Regulations
Advertising on outdoor advertising surfaces is governed by a Hungarian government decree.
Before delivery, please check that the creatives intended for our DOOH advertising spaces comply with the requirements for both content and technical specifications. We can only display content that meets these requirements.
When creating a spot for an outdoor device, the following legislation must be taken into account:
Animated content must comply with Hungarian Government Decree 224/2011 (X. 21.) on the detailed rules for placing advertising boards, advertising media and other advertising equipment alongside public roads:
Section 2: Advertising equipment
- must not contain flashing lights, glare-producing lights or running lights;
- must not be illuminated by an external flashing or glare-producing light source;
- must not contain moving text or figures resembling an electronic news ticker;
- must not have a surface made of retroreflective material;
- must not contain traffic signs, graphics, text or lights that could be confused with them, or colours identical or similar to those used in traffic signalling.
Requirements for advertising creatives displayed in public spaces:
Animated elements and their backgrounds
Animated content may only occupy part of the screen, with a static or slowly changing background behind the animated area.
Flashing elements
Flashing or glare-producing animations are not permitted.
Video element sizes and properties
Real-time video may only be shown briefly, featuring slow movements and without filling the entire screen.
Vehicles movement / animation
If a video contains a motor vehicle or any other vehicle encountered in road traffic, the vehicle shown must not move or be animated in a way that could mislead or frighten drivers or distract them from driving.
Technical information
Digital Light Poster Outdoor – creative delivery specifications | |
|---|---|
Resolution | 1080 x 1920 px (portrait Full HD) |
Bitrate | 8000 – 11 000 kbps (max. 11 Mb) |
Encoding and file format | H-264 (.mp4 file) |
Frames per second (FPS) | 25 fps |
Duration | 10 seconds |
Creative delivery
Sending files
Other important information
- Any number of two-week campaign periods can be booked.
- The two-week rates apply to either the first half of the month (from the 1st to the 15th) or the second half (from the 16th to the last day of the month).
- Multiple creatives can be used; creative changes are free of charge on most of our devices. However, taking new proof-of-display photographs following a change may incur an additional fee, assessed individually according to the location and frequency.
- Both dynamic and static content can be displayed on our screens.