Digital Billboard
Vertical digital billboard
Mounted on raised bases above the traffic, CityNext’s large LED screens reach tens of thousands of drivers waiting at red lights every day.
These DOOH displays, unique at European level, are designed to make creatives clearly visible even from the last cars joining queues on multi-lane roads. Their distinctive vertical orientation and imposing size also attract pedestrians passing these busy locations, further extending their reach.
With their innovative appearance, Digital Billboards also support brand positioning effectively: their size, locations and high image quality can lend a premium impression to the products and services advertised.
LED screen size:
Screen resolution:
Displays elevated on bases
LED screen size:
Screen resolution:
Displays elevated on bases
Technical information
Digital Billboard – creative delivery specifications | |
|---|---|
Resolution | 1080 x 1920 px (portrait Full HD) |
Bitrate | 8000 – 11 000 kbps (max. 11 Mb) |
Encoding and file format | H-264 (.mp4 file) |
Frames per second (FPS) | 25 fps |
Duration | 10 seconds |
Creative delivery
Sending files
Other important information
- Any number of two-week campaign periods can be booked.
- The two-week rates apply to either the first half of the month (from the 1st to the 15th) or the second half (from the 16th to the last day of the month).
- Multiple creatives can be used; creative changes are free of charge on most of our devices. However, taking new proof-of-display photographs following a change may incur an additional fee, assessed individually according to the location and frequency.
- Both dynamic and static content can be displayed on our screens.
Content displayed on outdoor advertising screens
If a submitted creative does not comply with these requirements, we cannot display it on our outdoor advertising screens. Please check before delivery that the content of your DOOH advertisement also meets the requirements.
When creating a spot for an outdoor device, the following legislation must be taken into account:
Animated content must comply with Hungarian Government Decree 224/2011 (X. 21.) on the detailed rules for placing advertising boards, advertising media and other advertising equipment alongside public roads:
Section 2: Advertising equipment
- must not contain flashing lights, glare-producing lights or running lights;
- must not be illuminated by an external flashing or glare-producing light source;
- must not contain moving text or figures resembling an electronic news ticker;
- must not have a surface made of retroreflective material;
- must not contain traffic signs, graphics, text or lights that could be confused with them, or colours identical or similar to those used in traffic signalling.
Requirements for advertising creatives displayed in public spaces:
Animated elements and their backgrounds
Animated content may only occupy part of the screen, with a static or slowly changing background behind the animated area.
Flashing elements
Flashing or glare-producing animations are not permitted.
Video element sizes and properties
Real-time video may only be shown briefly, featuring slow movements and without filling the entire screen.
Vehicles movement / animation
If a video contains a motor vehicle or any other vehicle encountered in road traffic, the vehicle shown must not move or be animated in a way that could mislead or frighten drivers or distract them from driving.